Ever wonder how online Buzz works? This article on Buzz from Max Kalehoff has some answers. Some not surprising I have to say. For example, "greater media spend equals greater buzz". I get that. The key, of course, is having an interesting product/story. I'd love to see some data on product uniqueness vs. ad/media spending. Got links? Please share. Thanks!
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Friday, July 20, 2007
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