Erlend Wilhelmsen

LifeSpan

The marketing team at Fabric Medical developed this new site for LifeSpanMD. This is a pretty exciting concept and we're really happy to be working with Dr. Lugliani. He's got the vision down and there's a lot of potential in LifeSpan. Give it a spin and let me know what you think.

New site for Lovaas

The User Experience team at Fabric just launched the new site for The Lovaas Institute. I'm glad we're working with this organization since their services are really top notch and their team is just fantastic. Have a look at the new site here and let me know what you think.

Revolution?

Steve Case has a new venture, modestly named Revolution Health. This is a big play in the consumer medical arena and it will be watched closely. I had a run through some of the tools and it's clear that the Website has a lot to offer. Let's hope the powerful Board of Directors (Colin Powell, Carly Fiorina, Jim Barksdale, and others) can help get things moving in the healthcare sector. It's about time.

Brochure editorial for your site?

Recently, a client that was ready for a site re-design asked "Can’t we just use the content in our brochures for our new site?" I understand why that seemed to make sense. However, it's important to remember that Brochure editorial is not web editorial. Web editorial is shorter, most often written in a different tone, and organized differently. Quality Web copywriting is a crucial part of your communication with your customers....

Organized Wisdom

Had a look at Organized Wisdom today. Interesting venture with some promise. I wish they had a simple description of what job the site can do for you. The video is helpful, but not all people have speakers on or can listen to video while they surf (people at work know what I mean). Check it out a let me know what you think.