Erlend Wilhelmsen

“Can you help me get more traffic to my site?”

Everyone asks for more visitors. It makes sense of course: more visitors should equal more business right? Unfortunately, more often than not – that’s not the case. If 100 people walking into a restaurant that had not been washed in 2 weeks, 100 people would leave, right? Why does this not apply to Websites? It does! For many of the ‘get us more traffic’ requests I get – I would never recommend investing in more traffic. If your site stinks - improve your site first. If you think your site is great, have it evaluated by conversion experts at FutureNow (I like their work) – or Fabric (my firm). There’s always something you can improve.

New study: US brands hurt by association

If part of your brand strength is anchored in being an 'American' brand - you'll win abroad as long as the US is perceived favorable by consumers abroad. Unfortunately, that's no longer the case. A new study just released confirms what we've known all along...