Erlend Wilhelmsen

Dermatology Practice Marketing: E-mail marketing to your existing patients can increase revenue

It's not hard to imagine. You gather e-mail addresses from 2,000 patients; next you send them an e-mail with skin care advice and a special 10% discount on a new procedure. If done right, e-mail marketing can increase revenue per patient. Moreover, every time you interact with your patients, you have a chance to promote your latest procedure. Today, your e-mail list should be treated as one of your most valuable assets. When you launch your own skin care line, a large mailing list is worth all the effort.

I believe that... Building and maintaining a quality e-mail list is immensely valuable.

Medical practice marketing: The first steps to improving your search engine ranking

Every day, thousands of women are searching for information about their skin condition on Google. If they don't find your practice on the first two pages, they won't find you at all. To rank well in Google, your practice Website must contain relevant information that is useful to your prospective patients. If you invest in editorial content, build a well organized Website, and build quality links leading to your site, you have taken the first steps towards improving your ranking in Google.

Remember: Search Engine Marketing is about quality content, quality site structure and links.

Flowers anyone?

A few months back I bought flowers from 1-800 Flowers. I don't do that very often and I had never bought from the company before. I was pleased with the delivery, but what followed was a huge disappointment. For the following 2-3 weeks after becoming a new customer, I received 2-3 e-mails every week. "Want to buy more flowers?" I wonder...