It's not hard to imagine. You gather e-mail addresses from 2,000 patients; next you send them an e-mail with skin care advice and a special 10% discount on a new procedure. If done right, e-mail marketing can increase revenue per patient. Moreover, every time you interact with your patients, you have a chance to promote your latest procedure. Today, your e-mail list should be treated as one of your most valuable assets. When you launch your own skin care line, a large mailing list is worth all the effort.
I believe that... Building and maintaining a quality e-mail list is immensely valuable.