Erlend Wilhelmsen

I could have been a Yahoo advocate

They had me in 1999. Then in 2001 with another shot at 2004. They never made an effort to really get to know me. That's Yahoo!'s problem. Its quite simple actually. If you don't understand your customer, you won't ever be able to capitalize on the relationship.

What's your opinion? Does Yahoo! get you?

Sasha & Digweed @ WMC in Miami

The Road Trip kicked off with two great shows in Miami. Lots of pictures, video, and some cool stories are available here: Sasha & Digweed in Miami. Next, Boston. Watch out!

30 Days On The Road

Ah, I always wanted to work on something like this 30 Days On The Road. Together with Neil Feineman, our team at Fabric developed this "Road Trip" concept from ground up. The first edition, follows Sasha & Digweed, possibly the most successful DJ's over the past 15 years, on their 2008 North America Tour. Neil is chasing them around. We'll get you video, pictures, and a real tour diary - updated every day.

An experiment for sure. Come see how it turns out!

IKEA

It's worth checking out this great micro-site from IKEA. It's all about Building buzz in the social media landscape and they hit it on the nose with this execution. Clever use of technology and excellent creative. Hope it takes off.

Mark Zuckerberg should step down

The Beacon disaster was all the proof we needed. Mark Zuckerberg (23), CEO of Facebook, is too inexperienced to run Facebook and he should step down. His team knows the difference between opt-in and opt-out. The decision to leave it up to users to opt-out shows either tremendous arrogance or a disturbing lack of understanding of the most significant privacy issue of our time. It's about users - stupid. They don't like to have their information shared or published without their explicit permission.

Rewire and climb this

We just launched a new site for The Rewire Project in Santa Monica. Their Kilimanjaro trip looks awesome. I'm really thinking about doing that next! Seriously, if you need to rewire, do call these people. It could change your life.

How Buzz really works

Ever wonder how online Buzz works? This article on Buzz from Max Kalehoff has some answers. Some not surprising I have to say. For example, "greater media spend equals greater buzz". I get that. The key, of course, is having an interesting product/story. I'd love to see some data on product uniqueness vs. ad/media spending. Got links? Please share. Thanks!

So it is true... FaceBook works

People do a lot with FaceBook. Here's the latest study from College Humor.

• 65% have checked up on an ex boyfriend or girlfriend using Facebook.
• 15.5% of men and 1.6% of women have “gratified themselves” to Facebook.
• Zuckerberg helped 19.9% of men and 11.4% of women hookup.
• 68.2% of women judged others while on Facebook. 61.9% of men cast stones.
• 36.9% of women and 36% of men have considered quiting the service.
• About 90% of men and women see using Facebook in the next year, while a third of each see themselves still using it in five

IBM's Top Media/Entertainment Guru Steve Abraham on current challenges in digital media and advertising

I have to say that I was impressed by this short video of Steve Abraham on Beet.tv. He makes some interesting points on the core challenges media companies face in 2007.

Widgety

For those of you who can't get enough widgets, get all you can handle at Widgitpedia. This is the most impressive collection of Widgets I've found anywhere. There's something for everyone ;o)