We’ve all been there. Long meetings and endless calls takes away our ability to work – to do what is needed to move forward. “We just need more research.” No you don’t. You just need to make a decision and move on. Pick a direction. Choose an area of focus and don’t look back. It’s difficult, but it’s essential in web and mobile product development.
In web/mobile development, you will most often work in an iterative process. At any given time, you have to make decisions that move development forward. You should have a blueprint, but you have to quickly change course as you learn more from data, users provide feedback, and the business realities shift. To move forward, making quick and decisive decisions is critical.
This is one of the reasons why innovative digital product development is not usually something that large companies or big organizations do well. They spend too much time on meetings and planning. They always ask for more data, hedge their bets, and hope for a magic bullet.
No more research. No more planning. No more meetings. No magic bullet.