Want to run your own interactive agency? Here's some advice.

I've been running Fabric Interactive agency for 8+ years. Lessons:

• Client relationships are key
• Have a plan before you try to execute. Sounds logical. Not many people do it.
• Start a business in a growing industry. It's a lot easier.
• You won't know what to do. That's OK. Few people are truly skilled. You can make it in any industry.
• In services, hire really good people. Smart is important. Dedication is equally important.
• You'll hire some people you have to let go. It's OK. Happens.
• Some clients are not good clients. Let them go early.
• Not all business is good business. If it doesn't fit what you want to do - don't do it.
• Don't try to do many different things at once. Take time to learn how to do a few things well.
• Solid technology is critical.
• It's hard to create work that truly matters. Pick the right clients.

Do you want to start your own company? Ping me. I'll be happy to share my experience.

Comments

[Cliff Allen]

You're so right that "some clients are not good clients." When I had an ad/PR agency we learned quickly to pick clients as carefully as prospects picked their agency.

[bergen]

@Cliff: Indeed. Today I had to fire a client. No one yells at me or the people who work with me. Life is too short.

[Jason]

Hi,

I'd love to chat with you about your experiences. Do you have a time that would work well for you?

Thanks,
Jason

[Erlend]

@Jason: Yes, of course. I'm at 213 380 0442 during the day (LA time). Call me.