Erlend Wilhelmsen

Rewire and climb this

We just launched a new site for The Rewire Project in Santa Monica. Their Kilimanjaro trip looks awesome. I'm really thinking about doing that next! Seriously, if you need to rewire, do call these people. It could change your life.

Facebook application development

Fabric has jumped into the Facebook application development arena with one of our partners, Russell Smith. It's interesting to learn how to make this work from a marketing perspective. While much of the work in this arena is truly only "testing," some of the lessons are applicable to our seed marketing and buzz work for other clients. Have a look at the Facebook apps and let me know what you think.