Erlend Wilhelmsen

US Brands in trouble

It's no secret that American brands, such as Coke®, Pepsi®, McDonalds®, and Nike® are intimately associated worldwide with USA - the country and culture. Unfortunately, a new study of consumers in 30 countries shows that respect for American culture has taken a severe beating over the last year. Now, the top US consumer brands are feeling it.

Is online a core component of your brand?

For obvious reasons, e-retailers must invest in user experience, design, and technology improvements to strengthen their brand. But what if you use the web primarily as a communication channel? Could strong online strategy and marketing be a cornerstone of your brand?

Search Engine Spamming

Did someone promise you a top 10 position on Google? Don't buy it. Unless they own Google, they can't guarantee that your site will be positioned at the top. There's only one kind of company that would guarantee top 10 positions - the shady ones. Unfortunately, companies such as Las Vegas based Traffic Power (now 1P First Place) do get top search engine positions for their clients. Because they get results, companies buy their services. So how do they do it?